Beautiful Me ® began in 2008 by founder Cynthia Fedrick, who retreated from pharmacy counters to her own kitchen in search of a moisturizing formula that would not only soothe her daughter’s eczema, but provide a permanent solution that she could trust. All products are 100% natural and made by hand to ensure quality. Guided by singer and actress Sharon Leal as spokeswoman and partner, Beautiful Me ® delivers all-natural products that inspire women to love the me you see.